Concentrated female power for Outbrain in Austria – ADZINE
“With Britta Majer and Martina Werner in the lead, two of our most experienced colleagues look after the Austrian Outbrain customers. Both have established successful contacts in the region and deepened long-standing relationships,” says Liesbeth Mack-de Boer, Head of Central Europe at Outbrain. “Austria is a focus market for us, where we have been working successfully with publishers and marketers for many years. We are convinced that we can inspire even more advertisers with the high-performance forms of advertising outside of the walled gardens.”
The elevated graduate media scientist Britta Maier can look back on more than 20 years of experience in digital marketing. Her professional positions include Ligatus (before it was acquired by Outbrain), Dentsu and WPP. In her new role, she advises Austrian agencies on planning their Outbrain campaigns.
MartinWerner has also been working in digital marketing for over 20 years. She also worked for Ligatus for several years as Senior Expert Campaign Management. Before that she worked as a copywriter and PR consultant for a communications agency. Martina Werner supports advertisers at Outbrain in the concrete implementation of their campaigns.
Founded in 2006, the company operates a technology platform for matchmaking in native advertising. Outbrain is thus an intermediary between advertisers and publishers and enables the integration of native advertising and content recommendations in the editorial environment.