Volvo Car Sweden AB becomes title partner for golf’s Scandinavian Mixed Hosted by Henrik and Annika – Articles
DP World Tour and Ladies European Tour today announced Volvo Car Sweden AB as a new title partner to Scandinavian Mixed Hosted by Henrik and Annika, with the tournament arranged at Halmstad Golf Club for the first time 9-12 June 2022.
Volvo Cars is one of the most well-known and respected car brands, a leader in safety technology and innovation, with a strong position as a market leader in the Swedish market.
The innovative tournament, hosted by majors Annika Sorenstam and Henrik Stenson, was the first of its kind with a field of 78 men and 78 women playing for a prize fund and a trophy – which strengthened golf’s ability to be a versatile and inclusive sport. Last year, Northern Ireland’s Jonathan Caldwell triumphed in the inaugural edition at Vallda Golf and Country Club near Gothenburg.
This year’s tournament will have an increased prize fund of $ 2 million, which is up from the € 1 million wallet for the inaugural event in 2021.
Volvo Car Scandinavian Mixed is an innovator in sustainability as the tournament looks to be completely carbon neutral, and promotes the use of electric bikes and shuttle services for fans, recycling of materials used in the event of last year’s event and a beach cleaning day to be held in Halmstad before the tournament. In addition, a tree will be planted for each ticket sold to compensate for the tournament’s carbon footprint.
Katarina Adamson, CX, Brand & Communications Director for Volvo Car Sweden, said: “Sustainability and gender equality are very important to Volvo Cars. We are like-minded with our innovative approach to challenging the norm and we see fantastic opportunities to strengthen important customer relationships with this new partnership. We are very much looking forward to welcoming the world’s best female and male golfers to the Volvo Car Scandinavian Mixed in June, as well as current and future customers. ”
Annika Sörenstam, a ten-time major champion, added: “Our game is inclusive in so many ways and this tournament continues to highlight that fact on a global stage. Volvo Cars has repeatedly shown that they share these values and are a passionate supporter of golf, and we are delighted that bring women and men together again for this amazing tournament.
Henrik Stenson, an 11-time DP World Tour winner, said: “I am pleased that Volvo Cars is coming on board as a title partner. Annika and I look forward to taking Volvo Car Scandinavian Mixed to a new track in Halmstad, and with Volvo joining the team, we are even more happy to welcome back Swedish fans to an even bigger and better event. ”
Guy Kinnings, Vice President and Chief Commercial Officer of the European Tour Group, said: “Volvo Cars was a natural partner for Scandinavian Mixed as one of Sweden’s most iconic brands that share the same values when it comes to promoting gender equality and sustainability. We have a long-term plan for the tournament and together with Volvo Cars we hope to be able to inspire an increased participation in men’s and women’s golf in Sweden and around the world. ”
Alexandra Armas, CEO of the Ladies European Tour, said: “We are pleased that Volvo Cars is raising the status of Scandinavian Mixed and taking it to the next level. It is exciting to have Volvo Cars involved to help us showcase the exceptional talent of players from both tours. We are also extremely pleased that collaborate with a company that is truly committed to sustainability and their values are completely in line with our Scandinavian Mixed. ”
The famous North Course in Halmstad will host the DP World Tour for the first time, but over the years it has arranged events on the European Challenge Tour and Ladies European Tour, and most recently welcomed amateur golfers to ANNIKA Invitational Europe 2017.
Tickets and hospitality for Volvo Car Scandinavian Mixed Hosted by Henrik and Annika are on sale now here.