Ferrara: “De Laurentiis must sell Napoli: the sooner he does it, the better for him”
Napoli currently second in the standings, behind only Inter. But according to what Ferrara writes, De Laurentiis would do well to sell the Italian club as soon as possible.
Aurelio De Laurentiis will sell Napoli? It has been talked about for some time now. Ferrara freed, in his article for the 87 tv site, he is convinced that the owner should sell the company. Here is the title of the piece in question: “That’s why De Laurentiis has to sell Napoli: the sooner he does it the better it’s for him”. “For years – reads inside the piece – with his cinepanettoni De Laurentiis was at the top of the box office charts in Italy. When the product started crashing instead of changing it, or perhaps relaunching it by investing in established actors, it made films that were increasingly cheaper. His goal had never been to win an Oscar. He wanted the accounts to add up, to earn something. Today De Laurentiis no longer makes films. Because by dint of losing quality in the end the public got tired “.
“The results in football have begun to falter and the risk of ending up like cinepanettoni is very high. But there is a difference. FilmAuro itself has no value. It is a name. There are no fans in the world of cinema. loyal to a manufacturer. The value is given by the films they produce. This is not true for a football club. Which has a value even just for the name. De Laurentiis, as he often says, paid 30 million (forget how he paid , this was his skill) for an empty box. A football club is worth for the brand, and for its technical heritage. Today, Napoli is worth 500 million, cent more, cent less. But if it loses its players’ patrimony, and breaks with the fans is worth much less. De Laurentiis is not stupid. If anything he is arrogant in certifications, but he is not stupid. He was the first to understand that the time has come to step aside and monetize the investment “, Ferrara concluded.