“We entered at the end of January 2021 [em Portugal], although we already have a content localization device working in the Portuguese catalog since 2020”, says Pedro Monteiro, in a written interview with Lusa.
“It was a natural process, started in Spain about three years before and, when the business was no longer on track in the neighboring country, it was the right thing to start working on the entire Iberian Peninsula in a more efficient way, since as economies and processes decision-making processes are very interconnected”, he adds, noting that the Dutch company GoodHabitz is “the first global supplier of our ‘e-learning’ companies that bet directly on the Portuguese market”.
The entry into Portugal, in the midst of the pandemic, was at the “right time”, with many companies realizing the importance of integrating ‘e-learning’ into their human development strategy.
“Of course, the importance of this format is not directly related to the pandemic, but to other more structural structural factors, but seeing things on the positive side, it had the power to raise awareness”, highlighted Pedro Monteiro.
“We are thus convinced that a more robust digital learning strategy can be the key to success for many Portuguese companies and their human process in a global context, and that we, Gooditz, will play a decisive role in this regard”.
The initial investment in entering the Portuguese market was 500 thousand euros and will continue to invest, “essentially, to strengthen the team and also in marketing”, he says, when asked about the subject.
“We currently have around 35 customers in Portugal”, including the Jerónimo Martins group, he says.
Furthermore, “we also have global customers who use our courses in Portuguese, such as Prossegur, Melia Hotels International, Seguritas Direct and Fujitsu”, highlights Pedro Monteiro, hoping that at the beginning of “next year” GoodHabitz will “have among 120 to 150 customers already in the portfolio”.
Asked how many people estimate to train a medium term in Portugal, the official added: “We trained 10,000 people in 2021 and we hope to reach close to 100,000 this year”.
In terms of turnover, GoodHabitz expects to reach “two million” euros this year and “double its turnover the following year”, adds the commercial director.
A Good “more than 250 employees, who, in the Middle East, will pass through several countries in Europe and the Middle”, the internationalization process of the next years and 400 in the course we should be close”.
In Portugal, a platform with equipment for six internal employees and another team of ‘lancers’ who do the localization of content.
“We will continue to strengthen our team as business needs meet,” he asserts.
Asked what an ‘online’ training platform offers differently, Pedro Monteiro highlights that, “first of all, unlike other platforms, GoodHabitz as a kind of Netflix for ‘lifelong learning'” .
In other words, “organizations pay a subscription and, in a personalized and intuitive way, all employees can have access to ‘online’ courses in the most diverse areas”.
From this, “it uses a unique, effective and fun didactic method, which was designed based on recognized pedagogical models” and “detachment from the traditional concepts of ‘learning’, marked by small-format content, few formats and without any underlying didactic method”, explains.
“We want to promote a modern learning culture”, assumes the commercial director.
Regarding the type of training, “through the platform, employees have at their disposal a catalog of high-impact online courses in key areas, many of which are identified as competences of different organizations, such as positivism based on psychology positive thinking, resilience, creativity, innovation, ‘critical thinking’, influence and many others”.
Currently, “we have 40 courses available in Portuguese (there will be 90 at the end of 2022) and more than 150 courses in all languages (10 so far)”, he adds.
“GoodHabitz aims to promote online learning and personal and professional development, regardless of the sector in which the organization operates and the role of the employee”, he concludes.