WhileEmilie in Paris prances at the top of the biggest hits of Netflix At the start of 2022, the Hotels.com site has just announced that searches for the South of France have soared since the broadcast of season 2!
Since fall 2020, Netflix has been a hit with the American series Emilie in Paris. Created by the director of Younger and Gender and city, Darren Star, the series follows the sulphurous daily life of Emily Cooper, camped by Lily Collins, who has just arrived in Paris. The series plays on the clash of cultures between Chicago, where the young woman is from, and the French capital. Emily works there in a struggling marketing company, whose director, Sylvie Grateau, is played by Philippine Leroy-Beaulieu. Following the criticisms generated by the series, the latter is also not afraid to tackle the French on their lack of humor. Faced with the immediate success of the series, with 58 million people targeted by the broadcast of season 1, Netflix had quickly announced a season 2. And on January 10, Netflix revealed in a tweet that the filming was renewed for seasons 3 and 4 .
Emilie in Paris : “Season 2 will have had an immediate impact”
Launched on December 22, season 2 also features Lily Collins in the South of France. The team thus shot scenes in the Var, Saint-Tropez and above all in the Alpes-Maritimes, Villefranche-sur-mer and Saint-Jean-Cap-Ferrat. And it is clear that the success of the series does not make people happy only on the streaming platform. Because the impact can also be measured … on the search for stays in France. Nothing like a Netflix series to make tourists want to come and let themselves be carried away! And yes,Emilie in Paris boost French tourism. In any case, this is the observation of Hotels.com. In a statement, the site claims that “Season 2 will have had an immediate impact on French holiday plans with more than 40% of searches for Saint-Tropez compared to 2020 and even more than 80% compared to 2019”. To achieve this, the Hotel.com team looked at the research on the site, just before Christmas, or at the launch of season 2, unveiled by Netflix on December 22, 2021.
Villefranche-sur-Mer on the coast thanks to Emilie in Paris
After Saint-Tropez, Villefranche-sur-Mer was popular, “with an increase of nearly 30% of searches compared to previous weeks”, says the press release. Likewise, Emily’s visit to the Grand-Hôtel du Cap-Ferrat during her weekend in the South of France also had repercussions: “The searches to spend a night in one of the most beautiful palaces in the South of France have tripled”. Emilie in Paris, soon to be recognized as being of public utility by the Tourist Office?
Article written with the collaboration of 6Medias.