The economic value of the FIFA World Frost Football Championship 2021 for Lithuania is over 15 million. Euros
The world’s largest island football event will take place in Lithuania in the autumn up to 19.34 million Euros.
The organization of an international sports event brought significant financial benefits to the Lithuanian economy: it generated additional revenue, increased demand for goods and services, benefited the tourism sector, raised the country’s name and improved its image in the international market, and increased public interest in football.
The Lithuanian Football Federation had a great appreciation and responsibility for organizing the historic, highest-profile international event in Lithuania for the FIFA World Salary Football Championship. Its results and value for football, the growth of football, the Lithuanian economy and the name of the country in the world have been created for the growth. This shows that we, as sports managers, have the necessary health conditions and infrastructure, the necessary resources and competencies to organize such high-level events in Lithuania and create added value for the economy, says Edgaras Stankeviius, Secretary General of the Lithuanian Football Federation (LFF).
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direct and overall impact on the economy
Vytautas Magnus University (VMU), Faculty of Economics and Management, Vice-Dean dr. Justinas Kisieliauskas to check the measurement of the economic impact on Lithuania created by the FIFA World Frost Football Championship.
Assessing the economic impact of a sporting event is a process that seeks to demonstrate the financial benefits of such an event to the economy, in this case Lithuania. the country or city hosting the event receives significant economic benefits. These are additional activities in the tourism sector, more jobs, additional income and added value in production, better visibility and image of the country in the international market, which in the future will transform into more foreign tourists and more attractive for foreign direct investment. The measurement makes it possible to assess the return on economic investment and to develop practices that maximize the benefits of future events, said Dr. Justinas Kisieliauskas.
According to the analysis, the direct economic impact of the FIFA World Frost Football Championship in the Lithuanian economy amounts to EUR 10,744,731.85, of which EUR 7,112,864.75 (66.2%) is accounted for by the organizers and EUR 3,631,867.10 (33.8%). …) the economic impact of the visitor ilaid.
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According to the Vice-Dean of the Faculty of Economics and Management of Vytautas Magnus University, in the case of a sports event, the discounts of visitors and event organizers are the biggest factor stimulating the local economy.
The visitor and the organizer of the event consider the amount of allowances to have a direct economic impact on the country and are calculated by adding up all the allowances incurred by visitors and event organizers during the event, commented VMU Faculty of Economics and Management Vice-Dean dr. J. Kisieliauskas.
A total of 63,748 people watched the FIFA World Frost Football Championship live in 3 Lithuanian arenas in Vilnius, Kaunas and Klaipda. About 70 media representatives at the event, 50 of whom were guests. There were about 30 representatives on each team delegation. The tournament, depending on the performance of the team, was different for a total of about 720 teams and their delegations. In addition, 20 foreign and 80 local volunteers are attracted.
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Dr. J. Kisieliauskas paid attention to the fact that the impact of the FIFA World Salary Football Championship on the Lithuanian economy is attracted only by those organizers who have been involved in supply operations operating in Lithuania, thus ensuring that the expenditures incurred by foreign suppliers counting. The organizers’ dealings with foreign suppliers amounted to EUR 24,300.78.
The organizer’s income for the FIFA World Country Football Championship in 2021 amounted to EUR 7,147,288, which included FIFA funding, ticket and souvenir sales, funding for Kaunas City Municipality and funding from the Ministry of Education, Science and Sports of the Republic of Lithuania.
According to the analysis of the economic value of the FIFA World Country Football Championship 2021 created by the Vice-Dean of the Faculty of Economics and Management of Vytautas Magnus University, the total economic impact of the FIFA World Country Football Championship 2021 on Lithuania ranges from 15,042,624.6 to 19,340.3 euros.
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It is believed that the championship is definitely not the last football event of this size in Lithuania and we will strive to implement more such events in the future, and based on the analysis, practices have been developed that will maximize the benefits and returns of the future sports event, says LFF Secretary General E. Stankeviius .
He made Lithuania’s name in the world
More than a billion people around the world have watched the 2021 FIFA World Championship Football Championship and its moments. According to FIFA, the championship matches were broadcast in as many as 195 territories around the world: from Japan and Australia to the United States.
The number of matches in the FIFA TV account on the Youtube platform alone exceeded 47 million. The average number of per rao perir is about 1 million. At most, over 1.9 million. perir get Thailand and Portugal match tour.
During each match and moment of the championship broadcast, the name of Lithuania was glorified, seen and mentioned, and in some territories it may have been heard for the first time. Calculations show that the value of the TV media created by the FIFA World Frost Football Championship 2021 for Lithuania potentially reaches over 100 million. Euros.
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It is clear that the championship provided an opportunity to increase Lithuania’s popularity and make the country famous even in places where part of the population did not know who and where Lithuania is, says LFF Secretary General E. Stankeviius.
Increased popularity of football in Lithuania
According to the research conducted by the research company KANTAR before and after the championship, the world national football championship led to the growth of the popularity of football and island football in Lithuania.
A public opinion poll conducted by the championship revealed that before the event, one in four respondents in Lithuania had never heard or know what salsa football was. As many as 37% of respondents said that they had only heard that there was football, but could not say anything more about it.
The research conducted after the championship showed that the FIFA World Salvia Football Championship had a significant impact on the general interest of Lithuanians in salsa football: the popularity of this sport increased by 10% among 16-50 year old respondents compared to the survey conducted at the championship.
The largest annual frost football event in Lithuania had an impact on the general Lithuanians about the FIFA World Frost Football Championship: the popularity of the championship as an annual sports event in Lithuania increased by 6% compared to the results of a survey conducted at the event.
Salsa football is growing all over the world and, thanks to the championship, Lithuanians have discovered sports that have not been known before, sports can be played inside, as can crepe. All the more so as Lithuania can boast of high-level arenas, which were very positively assessed by the teams that participated in the championship, said the Secretary General of the LFF.
The FIFA World Country Football Championship 2021 was honored and named an annual sporting event at the Lithuanian Sports Federation’s Association for Sports Management and the Lithuanian Sports Journalist Federation.
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