Winter sports. Greenweez, natural accompanist of French champions
In its logic of communication around its values, its DNA for respect for the environment, local and responsible consumption, but also the search for the best product and its quality, thecommitment to the sport of Greenweez, with outdoor athletes, is natural.
The personality of each of them seduced the brand. Greenweez wants to support the hopes of French skiing at the highest level, like the young biathlete Éric Perrot, or, for those who are already in the spotlight, allow them to work on details. We think in this case of Aurélien Ducroz, double freeride world champion and skipper, Marielle Berger Sabbatel, 15 podiums in the World Cup skicross, and Emilien Jacquelin, new yellow bib of the leader of the biathlon circuit, who is no other that the headliner of the Annecy brand created in 2008, and which is developing at full speed!
“A top athlete must be healthy in body and mind. This is one of the visions that we share, ”explains the world number one Villardian biathlete, one of the first athletes supported by the Saint-Jorioz company. “I am a very bad athlete but a great sports fan,” smiles Romain Roy, one of the co-founders of Greenweez. I am very appreciative of those who reach the high level. “
This culture of excellence is shared. The conductor of the Haute-Savoie firm is in close contact with Émilien Jacquelin, who was very early on by the personality of the Isérois, his authenticity, his ability to proclaim emotions.
“Collaboration and team spirit”
Along with Emilien, thirteen skiers make up the Greenweez team this winter. Obviously, the notoriety of the athletes is a strong point of the communication of the company, which seeks to develop its image with the general public. But beyond that, Greenweez has a deep desire to help his athletes as best they can so that they can achieve their goals. In addition to their financial contracts and the possibility of ordering products online that is offered to them, the team’s skiers exchange and meet regularly.
“Collaboration, team spirit, transmission are part of our philosophy,” emphasizes Gauthier De Tessières, responsible for communication and sport at Greenweez. An experienced athlete like Aurélien Ducroz stimulates and gives advice. It’s great for young people. “
Passionate about sport, Greenweez is stepping up operations on large-scale events, working with organizers to help reduce their ecological impact. Its partnerships on the Martin Fourcade Nordic festival or on the MaXi-Race illustrate this flame.
These are all elements that allow Greenweez to be better identified in the ski world. The success of its athletes in Beijing in February could further boost its reputation.
The athletes of the Greenweez team
Émilien Jacquelin, Simon Desthieux, Antonin Guigonnat, Éric Perrot, Chloé Chevalier, Sophie Chauveau and Maya Cloetens (biathlon);
Benjamin Daviet (Nordic skiing and disabled biathlon);
Matthieu Bailet (downhill skiing) and Alban Elezi Cannaferina (downhill skiing);
Marielle Berger Sabbatel (skicross);
Aurélien Ducroz (freeride);
Delphine Claudel (cross-country skiing);
Joséphine Pagnier (jump).