Communication extérieure : à l’occasion de la reconduction de mandat à Bordeaux, Clear Channel déploie plusieurs innovations responsables
The Métropole de Bordeaux is renewing the Clear Channel France contract for the management of its fleet of passenger shelters, together with eco-responsible commitments.
Clear Channel is thus committed to renovating its fleet of 1,623 shelters with: a complete repainting of the furniture, the replacement of the backlighting and unwinding devices associated with an automatic shutdown commitment from 11:30 p.m. to 6 a.m. (i.e. 85% of reduction in energy consumption linked to backlighting) and the installation of clean points for selective sorting and the collection of cigarette butts.
With this contract renewal, Clear Channel will also propose the deployment of 5 digital shelters, which will be located near the shopping centers of Bègles and Mérignac, as well as the installation of 15 green shelters.
For cities, Clear Channel will offer the ECOOH platform for cities, which allows fluidity in relations with the community through asset management modules, media planning and reporting. The Metropolis can thus follow in real time the state of the furniture, make intervention requests and be informed of the planning thereof.
The display also offers Keyclic, a tool for signaling an incident in the field and monitoring until the problem is resolved.