Thanks to “Du Propre” from Orelsan, the Magic Beau Gosse kebab in Caen is a hit
Eric Gaillard / Reuters
MUSIC – It’s a hell of a publicity stunt for the Magic Beau Gosse kekab in Caen. Its owner assures us that the frequentation of his restaurant has increased by 30% since the release of Orelsan’s album, Civilization, November 19.
At issue: the song From clean, where the rapper evokes the kebab in question. “Five o’clock in the morning on the port, one last shot / It’s for my city, magic sauce, handsome”, writes Orelsan. A few words that were enough to explode the frequentation of the restaurant, according to its owner, Ahmad Pourmand.
“A lot of people, with a lot of sympathy, come to see us and tell us clearly ‘since Orelsan advises us to come here, we are coming”, he explains to BFMTV. It’s an unexpected advertisement, it was euphoria on social networks ”.
“It’s crazy”
And to add: We increased our turnover by 30%, and that’s crazy. Especially in this period of health crisis ”.
In the comments published on Google, several Internet users confirm having heard about this kebab with the song of the rapper. “While passing through Caen and heard from Orelsan about this restaurant, we could not miss it”, commented Thalysse in particular.
As BFMTV points out, Orelsan’s new album has established itself “as the biggest French success of this end of the year”, with 140,000 copies sold in the first week.
See also on The HuffPost: With “Civilization”, Orelsan does not release an album but 15 different