Newrest embarks on Air Dolimiti, a company of the Lufthansa group
To relaunch its on-board catering service, the Lufthansa group company Air Dolomites appealed to the group Newrest, a company based in Toulouse. The latter is acquired by Olivier Sadran and Jonathan Stent-Torriani. She is specialized in industrial catering services on board maritime, air, rail and community transport. And since the December 15, 2021, the two entities signed a new contract. It allows Air Dolomiti to offer “SpazioltaliaBar“, a on-board sales program for economy class. “
For Benoit Vignon, Vice-president of sales on board Newrest, “the passenger experience is at the center of the market’s preoccupations today. Even on a short or medium-haul flight, we want them to have superior quality products. responding to their food preferences “.
“Fresh dishes” and “respect for the environment”
This on-board sales program was designed based on the group’s ideas and recommendations in terms of marketing, product selection and pricing. “The menu offers fresh dishes and a wide range of hot and cold drinks with emphasis on italian food culture, nutritional expectations while promoting respect for the environment “, specifies Newrest in a press release. For the preparation of fresh dishes, the company works with Young Restaurateurs from Europe (JRE), the Pasticceria Biasetto pour the desserts and Illy pour the Coffee.
“SpazioItaliaBar allows Air Dolomiti to offer better products that meet the expectations of passengers while know the impact on the environment“comments Dario Bruni, Vice President of Business and Product Development at Air Dolomiti Deutschland GmbH.
Technology at the heart of the program
And technology is at the heart of the new on-board sales system. “The crews use a application which is thus designated to them as a payment terminal accepts transactions without connection. Sales and stock movements are reconciled thanks to Newrest’s ERP which communicates with the operating system of the airline “, details the group created in 1996.
In addition, Newrest uses its dynamic dashboards to “steer the performance of the program”. It then provides information and recommendations to Air Dolomiti to “adjust elements of the program and increase the average ticket and passenger satisfaction,” said the press release.