Brussels Motor Show turns into Pop-up Rooftop Studio
The question of the Brussels Salon from 15 to 23 January 2022 has long been a case of welles-niets. Since November 26, however, we know that the Heysel Palaces will remain that period and that the Motor Show will de facto be moved to the showrooms of the various.
A unfortunate decision, but in retrospect it happened to be the right one, certainly now that there is a fifth wave of corona infection as a result of the (then unknown) omikron variant.
on the roof
However, the organizer has come up with a solution to maintain the momentum during that period while still keeping the automobile in the spotlight. From 14 to 31 January 2022, it will receive journalists and influencers in a production studio built entirely of transparent glass at a height of 45 meters on top of Palace 5, right opposite the atomium.
“With the pandemic we have to reinvent ourselves and we are constantly involved. Febiac wants to be between us. Rooftop Studio to focus on the individual mobility of tomorrow and to confront the visions of the new generations Y+Z and those of the representatives of our industry, politicians, opinion makers and BVs.” (Gabriel Goffoy, Febiac’s new communications director)