Pisa takes back its history Acquired the Rai – Sport archive
by Michele Bufalino Pisa reappropriates the RAI rights relating to the images and videos of the team’s performances after an agreement signed with RaiCom in 2020. The news emerges from the financial statements of the Nerazzurri company as at 30 June 2021 in which the negotiation on which The figures also emerge: “Following the acquisition of the ‘Rai library’ image archive for an amount of 1,800,000 euros – reads the Nerazzurri financial statements published at the chamber of commerce -, the publishers …
by Michele Bufalino
Pisa reappropriates the RAI rights relating to the images and videos of the team’s performances after an agreement signed with RaiCom in 2020. The news emerges from the financial statements of the Nerazzurri company as at 30 June 2021 in which the negotiation on which the “Following the acquisition of the ‘Rai library’ image archive for an amount of 1,800,000 euros – reads the Nerazzurri financial statements published at the Chamber of Commerce -, they have identified and deemed appropriate an amortization period. it was also identified on the basis of the appraisal prepared by an independent expert which made it possible to identify the value of the library and the consequent expected income flow attributable to a period of 30 years “.
The amortization, in fact, on the balance sheet items, was spread over 35 thousand euros per year up to 2050. The company, according to what emerges, took over the images relating to the period from 1953 to 2006. Law no. 106, in fact, had established that the companies regain possession of the rights to their images thanks to the: “revision of the rules governing the ownership and the market of the rights of transmission, communication and making available to the public sporting events, professional team championships and related sporting events “applied to all competitions starting after 1 July 2007.
The agreement with Rai was closed at the end of last year and Pisa was closed at the end of last year and it is not the only company to have carried out this operation, there could be about thirty companies in Italy to have made this investment. How will these images be used? In the future, the company could be interested in making documentaries, selling images for a TV series – as other teams have done in recent years -, especially abroad with the giants Amazon and Netflix or in any case, more generally, using them as best they can. you think. There is also another item, among the items in the Pisa financial statements relating to revenues from rights and trademarks, with the second part of the agreement on revenues from the Rai Library to the benefit of the Nerazzurri company. Here is what emerges on November 30, 2020: “An agreement was signed with RaiCom Spa concerning the transaction for the exploitation of the images and the purchase of the RAI archive. This operation, although it has no financial repercussions, allowed for benefit from extraordinary income of € 1,035,349 “.
© reserved reproduction