Promising start-ups revealed in Monaco during the One to One show
The prestigious Monaco e-commerce and retail fair came back to life in October, to celebrate with fanfare its tenth anniversary. In the spotlight of this edition, we find a village of startups selected by Cdiscount for their innovative side. Sixteen companies are highlighted, back to a selection of the innovative solutions offered.
Joko: automated loyalty
Who has not forgotten to present their loyalty card in a store, or simply left the said card in their car?
This is the observation made Joko whose solution responds to this problem in an automated way. Joko is an application that automatically connects to your bank account. By accessing transactions, she will collect a prize pool for you linked to your purchases.
To be able to carry out these operations, Joko has a payment institution authorization. Whenever you want, you can save your fundraiser in your bank account.
The app also allows you to browse partner sites, add favorites and be notified of a price drop. To summarize, Joko offers a cashback service linked to e-commerce sites but also, and this is new, to physical stores such as Auchan, Franprix or Yves Rocher. The app, born in 2018, already has 1 million subscribers and 150,000 followers on Instagram.
Emailtree unclogs your customer service
The quality of service of your customer relationship can be affected by your fluctuations in activity. Emailtree address this problem by preparing responses to your emails for you.
To do this, the tool uses the latest Machine Learning, NLP and NLU (Natural Language Recognition and Understanding) technologies, also identifying the mood expressed by the sender of the message.
To learn, the tool will analyze your knowledge base, your emails and the responses you give to your customers. It will then classify them and offer you “intelligent answers”, ie answers that correspond to the analysis made by the customer request tool.
For its customer Orange Luxembourg, Emailtree has a success rate of 95%. The advantage of the tool according to its designers is also to be able to address the person correctly (by Mr. or Mrs. for example), but also to speak French without mistakes.
After the learning phase, the tool can respond to certain categories of requests automatically (for example a change of address or password), and offer ready responses to your employees.
Pricing hub defines the ideal price for your products
“Ouch, my competitor just lowered the price of this product, I have to line up!” What merchant does not live this moment of frenzy to want at all costs to match his competitor?
Pricing Center has built a solution that precisely wants to give room to the rational in this practice which can be risky for the company. By wanting to position ourselves at all costs, we often forget about our margins and our customers.
After analyzing the transactions (selling price, transport price, margin, marketing costs), analytical data, the price sensitivity of the various products and those of the competition, the tool will offer the merchant a price that corresponds to his constraints. : seasonality, stock, customer demand, margins. Competition no longer becomes the main criterion of choice.
Arianee creates NFTs to track products
Adventure Arianee started with textiles: she proposes to use the blockchain to follow the life of a sweater or pants. From the raw material to the store, then throughout the life of the product, it has a digital passport that will allow its user (s) to authenticate it, resell it, share its characteristics and even project it into the store. metaverse, this virtual 3D universe, the new frontier of the web.
The startup has also entered into a partnership with Breitling. The tool allows watches to be traced, and to attach their certificate of authenticity to it. This allows the brand to prevent counterfeiting and the consumer to be reassured about the origin of the product.
The future applications are endless and the concept could for example in the future contain the maintenance book for a household appliance or a car.
Botmind pussy with your customers in a smart way
45% of requests expressed by customers on chatbots can be automated. This is the observation made Botmind to imagine its tool using artificial intelligence to respond to your customers for you.
The tool, which has already won over brands such as Le Petit Ballon or Beauté Privée, makes it possible to deal with a large flow of frequent and time-consuming questions in place of your client advisers.
To build its knowledge base, Botmind will use your support verbatim, your FAQ, plugging itself into monitoring tools such as ITinsell or Shipup to be able to provide your client with rich content and a detailed response to his request.
Of course, the response automation parameters are customizable. For example, for Le Slip Français, the tool will respond to requests for return, order cancellation or password reset.
Pixpay: for financially independent teens
The founders of this startup started from the observation that 90% of teenagers regularly receive cash, but would prefer to have a bank card, which is much more suited to their uses.
Pixpay offers a real card, a Mastercard in its own colors, which is administered via an application controlled by parents, has a mirror interface.
It is not a sub-card as it existed a few years ago, with capacities limited to a few withdrawals in a neighborhood. The Pixpay card makes it possible to pay without contact, to pay for purchases on the internet, to be associated with Apple Pay or to make purchases throughout the euro zone.
Pixpay’s target are young people aged 10 to 18. One of the goals of the offer is to empower teens, teach them how to manage a budget and provide them with some form of financial education.
A Pixpay card is associated with the parent’s bank card. The application allows you to program regular or instant payments, but also to create paid “missions” (tidy up the room, mow the lawn) or even choose where and your teenager can spend (merchants and paid), block his card in case of problem.
In addition, the card is linked to a cashback program and allows, for example, the teenager to cash in his Vinted pot. The cost of the service is 2.99 EUR per month, and Pixpay advertises that there are no other hidden charges.
Disruptual, a turnkey platform for the sale of used products
Riding on the boom of the circular economy, this startup born in 2016 which received in Monaco the “community prize” for the best innovation offers an API which triggered an interface for buying and selling second-hand products in white label on your merchant site.
The dedicated space allows you to stay in the brand’s ecosystem, but the customer journey is different. The basket and the payment are managed by disruptive, as well as any disputes arising from the transactions.
To meet the very strong customization demands of its customers, Disruptual has adapted its model and offered specific interfaces or processes. For example, the Orchestra brand has chosen to publish a dedicated site, “Orchestroc”. This is also the case for La Redoute with “Reboucle”.
Orchestra also offers “Drive to store”: the customer who has sold his product will present it in the store, which are in good condition and functioning. The brand is also starting to offer second-hand product corners in its points of sale, managed by the Disruptual interface.
C&A took advantage of the launch of its second-hand product platform to bring its consumers closer to its points of sale: the store closest to the seller collects the product and sends it to the buyer’s store. This service is free for the consumer. C&A offers to pay the seller either in cash or in the form of an additional credit, which also allows it to keep the customer in its fold.
Disruptual also offers brands an interface offering to destock their second-choice products from the warehouse or shops. There is no shortage of projects, driven by the development demands of its clients. Among them, the possibility for a merchant to offer to return a product beyond the withdrawal period to resell it in exchange for a motivating contribution. Or the possibility of selling second-hand products from other platforms on its platform. Would Leboncoin have anything to worry about?