Vegan Delights: Sweden’s 100% vegan Wonka-inspired chocolate factory – vegconomist
Inspired by Willy Wonka, entrepreneur Anahita Vazvan has opened the doors to her family’s chocolate factory in Sweden, called Vegan delicacies, where customers can meet the female company and enjoy a wide range of imaginative vegan treats.
The company’s original vision “was to create vegan goodies that did not feel like a compromise and that dream turned into reality”, one that is ethically driven and involves a diverse team of employees.
Vegan Delights has primarily developed a vegan Snickers called ‘Vegickers’, which is the company’s bestseller and has already become a regular customer favorite.
In 2019, the confectionery giant Mars, producer of the conventional snickers bar, became the first large confectionery company to launch a veganized line with Galaxy Vegan. Following the ongoing trend for vegan chocolate, the multinational company launched vegan Bounty and Topic chocolate cakes this year. But a veganized Snickers bar has not yet been launched into the mainstream – as such, Vegickers is going down in a storm in Sweden.
Vegan Delights strives to buy as many organic products as possible, completely plant-based and always with sustainable chocolate. The production of its confectionery causes up to 70% less greenhouse gas emissions and less land and water use.
When Anahita was 20 years old, she started experimenting with chocolate when most of the younger generation in her family had switched to a plant-based diet and felt that they were missing out on goodies. The early iterations of her product seriously impressed her mother and uncle who decided they wanted to invest in the company. So in 2016 Vegan Delights Sweden was born.
Anahita talks to a vegan economist and describes Vegan Delight’s mission as follows: “Our vision is to revolutionize plant-based sweets and appeal to the masses. We do not want people to compromise on taste so we want to recreate the sweets from our childhood and make it fun, good and sustainable to choose vegan sweets. ”