Malta and Israel Organize a Joint Tourism Promotion Event
The Malta Tourism Authority and the Israeli Ministry of Tourism held a joint promotion event in New York City to promote tourism in the Mediterranean region.
Keith Azzopardi, Malta’s Ambassador to the United States in Washington, and Vanessa Frazier, Malta’s UN Representative in New York, hosted the event, which took place at the Park East Synagogue in New York. York.
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Terry Dale, president and CEO of the US Tour Operators Association (USTOA), was a speaker and Michelle Buttigieg, a representative of the Malta North American Tourism Authority; Eyal Carlin, director general of the Israeli Ministry of Tourism (IMOT) North America; and Chad Martin, director of the Northeast Region, IMOT.
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Dale said in his remarks that the two destinations have a lot in common.
“They want to share the Mediterranean Sea, similar cuisines, diversity and of course rich in history, archeology and attract religious pilgrimages,” Dale said. “Their cultures both reflect the rich mosaic of people that make up their population. However despite their similarities, each has such a unique heritage and taste that they make this a unique experience of two destinations.”
Direct flights between the two countries have now resumed, connecting them with a short two-and-a-half hour flight and making it easy to connect Malta and Israel for a joint Mediterranean itinerary.
Buttigieg highlighted the recently launched Jewish Heritage Malta program. In her remarks, she said, “so few people know that there is a Jewish community in Malta and that Jewish history in Malta dates back to Phoenician times. This special program allows visitors to Malta to to be able to locate and identify Jewish points of interest as well as to be able to connect them with the small but vibrant Maltese Jewish community. ”
Martin noted that each has a rich Mediterranean culture.
“Little can they know about Malta’s rich Jewish history, as others often forget that in addition to being the Holy Land, Israel is also a Mediterranean destination with a rich diversity of cultures both historically and today,” he said. “By working together we help to remind, inform and, of course, motivate travelers to visit both destinations.”
Yoram Elgrabli, vice president, North and Central America, El Al Israel Airlines, also shared a presentation at the event and provided a ticket door return ticket to Tel Aviv on behalf of El Al.
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