NOS is the queen of advertising in Portugal. Havas and Wavemaker lead in agencies – Marketeer
NOS Comunicações conquered the title of biggest advertising advertiser in Portugal, last October. Data from Marktest’s MediaMonitor service show that the company invested, at list prices, nearly 55 million euros in advertising campaigns, having reserved the largest share (approximately 54.6 million euros) for television. Modelo Continente (32 million euros), L’Oréal Portugal (28.9 million), Ediclube – […]