Mozartkugel inventor builds new factory – salzburg.ORF.at
business
The Salzburg Mozartkugel inventor Fürst builds a new production building in Elsbethen (Flachgau). It is said that the three existing locations in the city of Salzburg are becoming too small. In the three-storey new building, the production volume will not be increased. But it should be written in a much more modern way.
As early as 1890, the Fürst family first introduced the ingredients for the Mozartkugel in chocolate. 3.5 million balls are now made by hand every year. The production site in the middle of Salzburg’s old town has become too dark and cramped. That’s why Elsbethen is being expanded, says managing director Martin Fürst: “We no longer have to lug the goods from one floor to the other. You can act much more easily and produce better.”
The new house in the country on the south-eastern edge of the city offers space for 35 employees in production, packaging and administration. The company will not reveal the construction costs. In any case, it is an investment of millions.
The competitor “Salzburg Schokolade” in Grödig (also Flachgau) with its “Mirabell Mozartkugeln” is in crisis, there are layoffs.
Good business for 132 years
For Konditorei Fürst, on the other hand, things are going very well, emphasizes manager and junior boss Fürst: “First of all, the Original Salzburger Mozartkugel is a Salzburg product. At the same time, sales only run through our own shops. We have no resellers. Customers come to Salzburg from all over the world. That’s why we’re staying in Salzburg with the production.”
Old town house is being renovated
The traditional pastry shop on Brodgasse near the Alter Markt in the old town will remain. The rooms of the former production in the best location are not to be sold or rented either: “We can finally change things that we have wanted to change for a long time. For example, the old house needs a lift.” The Salzburg company Fürst is now run by the fifth generation. It is also considered the actual inventor of the Mozartkugel.