Coronavirus, Armani moves its historic fashion show from Paris to Milan in support of the city » La TV en Direct
He was one of the first to parade “behind closed doors” at the end of February, in the middle of Milan Fashion Week, when cases of coronavirus began to multiply in the north of Italy, and today Giorgio Armani continues his fight against the pandemic by working on the front line. Like, comment? Support the city of Milano, who needs help more than ever. In fact, the designer decided to divert his historic Armani Privé fashion show from Paris, which brought him so much joy, to the Milanese city. “It is time to make bold decisions. And I like to follow words with deeds – King George announced in an interview with La Stampa on Monday -. This is why, after years of fashion shows in Paris, I decided to bring my haute couture to Milan”.
After donations to hospitals and the conversion of factories to produce doctor’s coats, the king of Milanese fashion is taking over the field to help the capital. The appointment – according to what was then communicated by the house in a note – is for January 2021 at the historic headquarters of Palazzo Orsini via Borgonuovo in Milan. And it will be another gift from King Giorgio to his Milan.
And the news clearly could not leave the mayor, Beppe Sala, indifferent. Tuesday morning, in the now classic video “hello from Palazzo Marino”, the mayor wanted to express his gratitude to Armani. “We are a community and we try to stick together – he said – I want to thank a great Milanese who yesterday, in an important moment, announced that the next Armani Privé fashion show would be held in Milan and no longer in Paris, where he has always been That’s how it’s done – concluded Sala – thank you Giorgio”.