Tornos News – Which nationalities are looking for holidays in Athens, Thessaloniki, Rhodes, Corfu, Santorini, Mykonos and Naxos
The company recorded increased online searches for accommodation in Athens, Thessaloniki, Corfu and Nakos in November Turixwhich is explained in Tourism Marketing, while, on the contrary, this month lowers the interesting online searches for accommodation in Santorini, Mykonos and Rhodes.
As the company points out, for most destinations it may be out of high season, but this does not stop internet users from looking for accommodation and bookings for the next 2023. The research is based on search volumes collected using 21,000 search terms on Google, which are directly linked to the stay at the respective destination.
Detailed Tourix Analytics for the 7 destinations monitored by the company highlight the confirmations:
ATHENA
November 2022 saw a higher rate of online demand for accommodation in Athens, far surpassing November searches in previous years.
The leading countries in terms of searches for accommodation in Athens for November 2022 are the USA, followed by a significant gap in the UK, Cyprus, Israel, Germany and France. Also important are the countries-markets that complete the dozen which are Italy, Australia, Canada, Spain, the Netherlands and Switzerland.
THESSALONIKI
November 2022 was introduced history of higher online demand and for accommodation in Thessaloniki, greatly surpassing searches conducted in November in previous years. Thessaloniki for 2022 had record searches for accommodation in October 2022.
The local countries of origin for online searches in November for accommodation in Thessaloniki were Germany, Cyprus, Israel, the United Kingdom and Serbia. Also important are the countries-markets that complete the top ten, which are Bulgaria, the USA, Italy, North Macedonia and Romania.
CORFU
Corfu for 2022 had a record of searches for accommodation on the island with the month of July peaking online interest. Search volume for November 2022 is 140% higher than November 2021 and 60% higher than November 2019.
The local countries that requested accommodation in Corfu for the month of November are Germany by far, followed by the United Kingdom, France, Austria and Italy. Also important are the countries-markets that complete the top ten, which are Poland, the USA, the Netherlands, Romania and Switzerland.
SANTORINI
For November 2022, the interest of online demand for accommodation in Santorini is decreasing, with a significant improvement compared to previous years. Specifically, searches compared to November 2021 increased by 84% and compared to November 2019 they increased by 67%.
The local countries that requested accommodation in Santorini for the month of November are the USA and the UK by far, followed by France, Germany and Italy. Also important are the countries-markets that complete the top ten, which are Spain, the Netherlands, Switzerland, Poland and Ireland.
MYKONOS
In November 2022, online demand interest for accommodation in Mykonos has decreased, but remains higher than in previous years. Specifically, it increased by 108% compared to November 2021 and by 69% compared to November 2019.
The local countries that requested accommodation in Santorini for the month of November are the USA and the UK by far, followed by Germany, Australia and France. Also important are the countries-markets that complete the dozen, which are Italy, Spain, Canada, Switzerland, the Netherlands, Israel and Austria.
NAXOS
In November 2022 the interest of online demand for accommodation in Naxos was higher compared to the data for November of previous years.
The local countries of origin of online searches for the month of November are Germany and the USA by far, followed in the top five by the United Kingdom, France, Austria. Also important are the countries-markets that complete the top ten, which are Italy, Switzerland, the Netherlands, Belgium and Poland.
RHODES
In November 2022, the volume of online demand for accommodation in Rhodes also decreased, but remains higher than in previous years for the month.
The top local countries of origin for online searches in November for accommodation in Rhodes were the UK, Germany and France.
The local countries of origin of online searches for the month of November are Germany and the United Kingdom by far, followed by France, the Netherlands and the USA. Also important are the countries-markets that complete the top ten which are Belgium, Poland, Sweden, Austria and Israel.