Series moves completely in 2023
In 2022 drove “Cologne 50667” the weakest quotes in the history of the series: This is one of the reasons why those responsible react radical changes and one change of location.
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Already in January it says “Cologne 50667‘ marks the tenth anniversary of the series. Actually a reason to celebrate, but the celebratory mood is probably gone for those responsible for broadcasting this year. Because the cult series recorded the weakest quotes in the history of the series on RTL Zwei in 2022. According to DWDL.de, almost four years ago the quota share was still around nine percent in the advertising-relevant target group of 14 to 49-year-olds. This year “Cologne 50667” did not even reach the three percent mark and is falling significantly behind the sender cut. Other formats would probably have threatened the final end with these quotes: But those responsible for “Köln 50667” don’t want to give up the series and instead announce radical changes.
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“Cologne 50667” from January: “Completely changed” thanks to the new location & Co.
As opposed to Filmpool boss Vittorio Valente DWDL.de now agreed, the face of the series is to change completely from January 2023: the person responsible for the series will probably plan the “biggest relaunch of all time”, which will also affect the location of the series. Because the series is actually based in relation to the postal code 50667 in the “Cologne Old Town”, near the Cologne Cathedral. But that will be over next year: “The story will move to another part of Cologne in order to be closer to the classic target group. Overall, we are growing up,” Valente told DWDL.de.
However, the radical change in “Cologne 50667” should not affect the previous slot. Also with “Berlin – Day‘ the signs are probably pointing to change, even if the quotes here are a bit better than in ‘Cologne 50667’.
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