Daniela Madariaga Andorra: Korean cosmetics will dominate the trends in 2023
Daniela Madariaga Andorrabeauty expert and make-up influencer, anticipates that Korean cosmetics will be the protagonist of the first quarter of next year.
With weeks to go until 2022 ends, there is much speculation about the trends in makeup and beauty skin-care that we will be able to see for next year.
“Known as K-Beauty, Korean cosmetics has actually been in global trends for over 10 years. However, social networks have given it greater exposure”, explains the Mexican expert.
Daniela Madariaga Andorra He points out that although the success behind Korean cosmetics is based on the fact that makeup influencers began to make it go viral on Instagram and Tik Tok, the truth is that these are products with innovative formulas and affordable prices for Mexican women.
“The packaging of these products has played a fundamental role in their success, as they present us with aesthetic, visually beautiful packaging that attracts the attention of younger consumers. However, it is its innovative formulas, natural ingredients and affordable prices for any pocket that have managed to consolidate Korean cosmetics as a must for beauty and skin care ”, he points out.
More than makeup, a care routine
Daniela Madariaga Andorra specifies that Korean cosmetics is about a disciplined skin care routine. In Korea, this routine commonly consists of up to 10 steps and starts with practice from a very early age.
make-up #ecological for lovers of CF cosmetics. #PuroBio It is natural and rich in argan oil. 😉😍 pic.twitter.com/MOC0iOWC4b
— Belletica (@belleticashop) April 29, 2016
“In Korean culture, skin care is essential. It is not just a matter of vanity, but they see it as a necessary good to keep the skin healthy, hydrated and in optimal condition. That is why it relies on natural cosmetics”, adds Madariaga Andorra.
Regarding the K-Beauty trends that are expected to arrive in Mexico next year, he said sun protection masks as one of the most anticipated.
“Masks are the axis of Korean cosmetics. But now, they have sought to develop products that, in addition to having an exfoliating or revitalizing effect. They also protect the skin from UV rays. One of the latest trends that have emerged in the Asian country are masks for the central area of the face with sun protection that can be used inside the house. Or, wear them throughout the day for greater protection,” said the influencer.
Botulinum toxin is another trend that will gain strength, lasting between 2 and 3 months. Gels with an antimicrobial effect not only for the face, but also for the hands, feet and body, as well as shampoos that help hide the appearance of gray hair.