“Donate your arrow”, Marlù hits the target: charity for the Pediatrics of San Marino
Cardiology also benefits from the donation. The company explains: “For 20 years, our way of doing business has been based on actions that can empower people and especially younger people”
SAN MARINO – It ended yesterday Fiarc 3D Indoor Archery Championship who after eight years returned to the Republic of San Marino, bringing over 400 archers from all over Italy to the Titan. The competition, promoted by the Federation of Country and Archery Archers with the Long Bows group, saw the participation of the company Marlu as main sponsor, who promoted the charity initiative “Donate your arrow” within the event with the involvement of Department of Cardiology and Pediatrics of the State Hospital of the Republic of San Marino.
“Donate your arrow” is included in the initiatives #Marlù Ricaric Love, the format through which the brand symbolically transforms athletes, young talents and more into arrows who will choose to support a valid solidarity cause with their donation, to convey the message that small gestures, together, form a great value. Through a suggestive multimedia gaming experience, the archers helped Marlù to raise the sum of 3000 euros which was donated to the Departments of Cardiology and Pediatrics to support the Cardioprotected Republic Projectactive for several years in the San Marino area.
The doctor Laura ViolaHead of the Pediatrics Department of the San Marino State Hospital declares: “Saving a life in the event of cardiac arrest depends on community action, on each of us knowing exactly what to do in an emergency. Precisely for this reason, the involvement of schools is extremely important and significant in order to encourage emergency education from an early age. A special thanks goes to Marlù and to all the promoters of this initiative, who thanks to the donation help us to expand the activities aimed at the cardioprotected pediatric population and to guarantee avant-garde and awareness raising on this important prevention issue”.
Marluwhich constantly shows interest in the promotion of local initiatives, has therefore completed a new and worthy charitable mission which will join the contributions of other missions connected to sporting events to support the department.Marta Fabbri, Marlù marketing director comments: “With pride, together with my sisters we marry this educational and informative project of great value that will be implemented in schools. For 20 years, our way of doing business has been based on actions that can empower people and especially younger people, with the aim of making a positive contribution to the community in which we live. Finance the Cardioprotected Republic Project and concentrating our resources and energies on this initiative therefore means continuing to embrace our corporate values. Sport is friendship, sharing and protection of the heart and we are happy to be close to the good causes of our country by organizing charitable initiatives involving sport”.