A fairytale shop in Krakow. Beautiful interiors from Lagardère Travel Retail (photos)
The store shelves filled with souvenirs and specialties straight from Lesser Poland have been integrated into three fairy-tale, full of light and colorful instaspaces that have local symbols – such as Lajkonik or obwarzanek – and provide travelers with original scenery for souvenir selfies.
Beautiful interiors of the #VisitKraków store
#VisitKrakow
#VisitKrakow
Who designed the #VisitKraków store?
#VisitKraków is a sensation not only on the map of Krakow, but also throughout Poland. In cooperation with KUNSZT Studio, the Lagardère Travel Retail Group managed – against the perfect market trends – to create an entrance to a commercial space where experience is superior to product failure. For only 30 sq m. Three colorful instazones built around the symbols of Krakow and the theme of travel. It has not been integrated into the shelves filled with drinks, snacks, computer specialties of the Wierzynek brand and original souvenirs from the Lesser Poland region.
Creative formats from Lagardère Travel Retail
– Creative formats for Lagardère Travel Retail specialization in Poland. Almost each of the unique mixes of elements that respond well to the needs of individual places and people visiting them. We think differently about shops at airports, train and metro stations, and differently about a point in a gallery, corridors and outlets. We have a different approach to shops in top Warsaw locations than to establishments opened on the outskirts or in small towns. A rule we always follow, no matter if we are talking about Inmedio and Relay outlets, So Coffee cafes or 1Minute or Aelia Duty Free stores – explains Dariusz Sinkiewicz, Managing Director of the Travel Essentials segment at Lagardère Travel Retail Polska. – However, I have the feeling that with #VisitKraków we have gone a step further. To a completely new approach to space as such. We offer the client more than just physical items. We also create, and memories can even all the memories, emotions and characters involved in the holiday photos – performance.
Fairytale installations in the shop
act as a self-service checkout, product shelves in #VisitKraków have been located on the left side of the entrance and play a secondary procedure here. Interactive, fairy-tale installations are in the center of attention. When entering the store, a colorful, moving carousel with the figure of Lajkonik welcomes you. There was a bagel swing in the second row. The third imitates the interior of an airplane. All photos of places where customers – bad travelers with the offers of the Krakow airport in Balice – can take a commemorative portrait with a perfect frame. The entire project to fill the wall with neon inscriptions I LOVE KRAKÓW and #VISITKRAKOW. Thanks to saturated, juicy colors and special lighting, the interior makes an impressive impression and visibly joins the social media style.
#VISIT KRAKÓW
#VISIT KRAKOW