Google Portugal joins the Advertising Self-Regulation – Meios & Publicidade
Per Sandra Xavier on October 28, 2022
Google Portugal is the first digital company to become a member of the Advertising Self Regulation (ARP).
According to the statement released this fair, the membership will allow the two entities to guarantee the promotion of a sixth and responsible digital advertising.
Bernardo Correia, manager of Google Portugal, which is a country that makes us the responsibility of great public responsibility, that we have an extraordinary role in ensuring the highest standards of public responsibility in Portugal. The official adds that “safety of use is our base of priority, and this is a policy for decisions about our products and advertisements. We are very much together in starting to collaborate on what should be a joint effort for all actors in the marketing industry.”
In turn, Nuno Pinto de Magalhães, trust of Self-Regulation Advertising, president that “ARP has been promoting advertising in advertising for over 30 years, emphasizes that it is lawful, honest, true and direct, and it is with a huge identification that our associates will rely on Google for more than 80”.
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