Displayforce enters Sweden, Finland via the Bluebell partnership Digital Signage Today
Displayforce, a Cyprus-based AI-powered DOOH performance marketing automation solutions company, has partnered with Bluebell Digital, a DOOH provider, to enter the DOOH market in Bluebell’s home countries of Sweden and Finland, according to a press release.
The Displayforce system is designed to leverage AI with the goal of optimizing performance and analytics in pDOOH campaigns in a GDPR and CCPA compliant manner. The system targets ads based on key demographic indicators even when consumers are wearing masks, along with improved campaign metrics such as cost per mile and cost per impression, according to the release. The stated goal is to integrate Displayforce into 2,000 screens across Finland and Sweden within the next five years.
“We have great potential, but we need to do a lot of work to push forward,” Daniel Ceker, senior consultant at Bluebell Digital, said in the release. “The DOOH industry is still young and we believe it will grow over the next two years, which is why we have decided to focus on this.”
Digital Signage Today has previously reported on Displayforce is accepting funding from Netherlands-based NL Platform BV with the goal of facilitating expansion into the Eurozone.