Portugal Fashion: Designers remain optimistic about the future of the sector
In a post-pandemic phase and international conflict, the climate of uncertainty also affects the fashion industry. The designers who speak with JPN at Portugal Fashion underline the importance of facing difficulties as an opportunity to reinvent the sector, with new ways of producing and thinking about the business.
With rising inflation, rising purchasing power and rising energy costs, economic pressure is widespread. About a particular situation author fashion sectorhowever, most of the designers who spoke to JPN at the 51st edition of the Portugal Fashion (PF)unprofessional weight of this context still have the meaning in a very safe way not dia a.
However, and Despite the sector’s consumption patterns are returning to pre-pandemic normality, there is receipt for the future. Several designers point to the focus on national products, handmade creation and creativity in terms of business strategies as essential points for the subsistence of the sector.
the designers Nuno Miguel Ramos, Pedro Pedro and Estelita Mendoça referred to the JPN that small companies have greater flexibility, as they manufacture most of their products in an artisanal and local way. Since most designers are not producing on a large scale, an economic crisis is felt less. O delay in delivering materials seems to be the biggest concernEstelita Mendoça says that such “already thinks before”.
From another perspective, Hugo Costadesigner and coordinator of the PF’s new fashion talent contest, Bloom, underlines that “the heaviest structures of the grossest tissue ever weighed [o impacto da crise]”. “It is already reflected in the cost of alternatives, for example,” she added.
Gonçalo Peixotoresponsible for a larger scale brand, also highlighted the increase in material prices and the delay in deliveries: “Many of my materials come from abroad and from one moment to another I realized that the material for normally would take a week or two to arrive, it started to take a month and delays in deliveries”, description. Gonçalo considers, however, that the problem can be solved with a “brand reorganization”.
O “made in portugal” as a possible solution
Delivery of foreign materials may present delays in the production of clothing, given the stability in distribution chains. Therefore, Gonçalo Peixoto considers the use of essential national materials: “Often found in Portugal to get a more do-able solution”, he explains. Pedro Pedro also uses the definition of use of primal protection as a factor that protects his companies from assessments defined directly by the raw company.
Andrea Reimão, contest winneralso highlights the handmade fashion: “As I better control the production of the collection, I can avoid delays”. Another solution goes through “having a smaller and more conscious production”no waste, he told JPN.
As says Mónica Neto, director of Portugal FashionO created in Portugal “is very important and the fashion of the Portuguese author is starting to have a strong sieve and recognition here.”
In addition to artistic creativity, Andreia Reimão also highlights that “people to think of new business strategies”. Peter Peter stated that fashion has always been able to reinvent itself to keep up with the times. The designer, however, does not forget the smaller-scale professionals who can suffer the impact of the economy more intensely, but maintains the crisis of optimism: “I think they will be able to readapt themselves and look for another way to meet the public. ”
Article edited by Filipa Silva