Solar Solutions Electrolux solar cell distribution network expands to Sweden with APRILICE AB – pv magazine International
Electrolux is a truly global brand and has always stood for quality, forward thinking, human-centered solutions and a strong focus on sustainability.
“We are delighted that our licensing partner Solar Solutions is expanding into our home market Sweden,” says Pierre Duhamel, VP Licensing Europe at Electrolux. “Our purpose is to shape life for the better. Now supplementing our own range of sustainable white goods with solar panels is an important step for us to offer comprehensive solutions for a sustainable future”.
“We are proud to be able to offer high-quality Electrolux solar products to companies and households in Sweden. Solar Solutions’ full commitment to the highest manufacturing standards ensures that customers can rely on clean energy solutions as a solid investment for a future of energy independence, and as a concrete step towards a more sustainable lifestyle,” said Stuart Brannigan, CEO of Solar Solutions Group. “In 30 countries worldwide, each of Solar Solutions’ distribution partners has one goal: to deliver a premium product and an outstanding customer experience. We are delighted to be able to entrust APRILICE with delivering this value to solar professionals in Sweden as an Electrolux solar distributor”.
APRILICE was founded in 2012 and through a continuous commitment to quality and customer service has established itself as the largest PV technical knowledge platform for PV and the leading solar cell distributor in Scandinavia. Their powerful logistics capacity including 6 warehouses in Sweden and strong engineering skills from technical guidance to turnkey project installations enable them to provide comprehensive services to solar installation companies. “We look forward to supporting solar companies in Sweden both with our expertise and with a truly premium product and a global brand like Electrolux that is widely recognized and appreciated by customers in Sweden,” says Jing-Wei Cheng, CEO of APRILICE AB.