The new Gant store in Portugal is younger and preppy (do you know what it is?) – NiT
The new Gant store in Portugal is younger and preppy (you know what?)
For the first time in 70 years, the American brand brings to Lisbon the motto linked to the irreverent American university spirit.
Bernard Gantmacher was born in Ukraine, but it was very young to live in New York, USA. One day Rebeca Rose, a sewing specialist, whom he ended up marrying. Together we created Gant in 1949, an American-style sportswear brand. With more than 70 years, the company has just opened a new store in Colombo, Lisbon. But this is not just any.
Open since Saturday, October 15th, it has a unique concept. It is located on the 1st floor of the centre, in a location considered “premium” by the person responsible for communication. The same Nit promises that whoever enters there will have a different and innovative experience. Under the motto “The Future of American Sportswear”, which is inspired by the legacy of the brand um twist, the store’s design refers to the mid century american interiors (mid-century American interiors) and to the atmosphere of the campuses of the universities of Ivy League.
For that, a brand founded at Yale handles the decoration and the provision. There is no doubt that anyone who enters the 164 square meters feels like they are in another dimension. This innovative concept “fashion style” customers the future of casual has accustomed its fans and promises to “provide an exceptional shopping experience to”
No, this is not a completely different futuristic space. But for a brand over 70 years old, which has always been associated with an older audience, this change represents the beginning of a new era. Forget the decor and the concept it was attached to. The new store instills a youthful and irreverent spirit. Outside, several screens broadcast the campaigns in effect.
“We are very happy to be the first space to be able to provide the Portuguese with this new store experience. Gant is a brand that, with its eyes on the future, has been growing a lot in Portugal and it is a pleasure for Colombo to be part of this path, offering visitors an increasingly vast list of stores”, says Paulo Gomes, director from the shopping center, in a statement.
Although the concept has now arrived in Portugal, it is not entirely new for the brand, which has been implementing it globally. It is recalled that, at the beginning of 2018, the national group Ricon, representative of the Gant scrap brand in Portugal, closed its doors after no solution was found to keep the eight companies of the group open.
The 20 Portuguese Gant stores closed and 200 employees were laid off from these spaces, in addition to the 380 factories. Features 2. to open, a will work by your brand, without recourse019.
The North American brand is also present at El Corte Inglés in Vila Nova de Gaia and Lisbon and at Armazéns Marques Soares in Porto. Also available connected. The new store follows the opening hours of Centro Comercial Colombo, that is, it is open every day from 10 am to midnight.
Click on the gallery to learn more about the brand’s first national space with the new concept that it has been implementing globally.
see gallery
The new store opened with a different concept.