Samsung TV Plus adds Youlook in Sweden, Vivaldi in Spain and Italy
Samsung TV Plus continued to add channels to its FAST lineup in Europe, with the launch of two different services in different markets.
The FAST TV service Youlook has been launched on Samsung TV Plus in Sweden.
Led by founder Ola Steinsrud, Youlook offers over 3,000 hours of premium curated content across its seven channels. Its first launch portfolio includes a range of genres such as blockbuster movies and series, action and adventure, drama, comedy, sports, home and specialized content for entertainment enthusiasts in all categories.
Youlook is working with strategic partner Stuart Entertainment and technology partners MaginePro and Wurl as it rolls out its FAST offering.
Steinsrud said “We are delighted to partner with Samsung TV Plus, which is considered one of the world’s most dynamic platforms in the rapidly growing FAST TV arena. We will launch the first seven channels in the coming months, offering a diverse and curated entertainment experience which will appeal to viewers in all demos. We will offer local custom channels as part of our global strategy, focusing territory by territory with local content while offering cherry-picked international content. We look forward to expanding our offering as well as our international footprint thanks to our partnership with Samsung TV Plus.”
Tim Stuart, Strategic Partner, Managing Director and Founder of Stuart Entertainment, said: “FAST channels will play a significant role in monetizing TV and medium format content over the next two to five years as more platforms and CTV providers continues to serve as an affordable option for cord cutters and cord cutters alike. This is an exciting and growing market and with an experienced team and proven video streaming technology, Youlook is an upcoming and thriving FAST brand that Stuart Entertainment is delighted to represent”.
The classical music channel Vivaldi, distributed by Canal+ Group-owned Thema, launched separately on the platform on October 12 in Spain and Italy. Vivaldi has recently been launched in several territories worldwide.
“Connecting more people to classical music is our daily challenge and a constant goal. We are so excited to partner with Samsung TV Plus to bring Vivaldi to a very large audience in Italy and Spain,” said Wilfried Texier, Marketing Director of the Vivaldi channel .
“We are delighted to expand our partnership with Samsung TV Plus by launching Vivaldi in Spain and Italy. Now Italian and Spanish audiences will be able to enjoy the very best of classical music, dance and jazz on their Samsung devices,” says Séverine Garusso, head of distribution EMEA at Thema.
“As part of our commitment to deliver high-quality entertaining and informative content to our consumers, we are very pleased to partner with Thema, a Canal+ Group Company, to bring the best classical music to our viewers in Spain and Italy. Classical Music in an easy-to-consume and enjoyable way completely free for Samsung CTVs and Samsung Galaxy owners,” said Ana Izquierdo Lowry, Country Manager of Business Development Iberia at Samsung TV Plus.