Viaplay, Telenor signs distribution agreement for Sweden and Norway
Viaplay Group and Telenor have agreed on a new long-term distribution partnership in both Sweden and Norway that offers Telenor’s 1 million TV customers access to Viaplay Group’s sports, series and film content. Telenor will continue to distribute the streaming service Viaplay and Viaplay Group’s linear TV and pay TV channels in Sweden and Norway, together with the hybrid V Premium offer with Premier League football in Norway.
As a result, Telenor customers in Sweden will be able to view Viaplay’s Film & Series package and sports offering. Furthermore, Viaplay will continue to be available through Telenor’s OTT offer Telenor Stream. In Norway, Viaplay Film & Series will remain available through Telenor’s T-We product and its point-based packaging.
Kim Poder, Viaplay Group Chief Commercial Officer, commented: “This new agreement is fantastic news for Viaplay. Our combination of world-class live sports, award-winning Viaplay Originals and the best of Hollywood is unique. Telenor’s focus on business development and on securing the best offering of content has produced a good result for their customers in the Swedish and Norwegian markets.”
Petter-Børre Furberg, CEO Telenor Nordics, added: “We are pleased to be able to expand our good cooperation with Viaplay Group. Telenor’s customers want access to good content on all platforms and flexibility to suit their needs. With this agreement, our customers will to gain access to Viaplay’s wide distribution of high-quality content, which is an important part of our TV service in Norway and Sweden.”
In addition to the Premier League, Viaplay is the Swedish and Norwegian home for premium sports such as NHL, Formula 1, FIS winter sports, Bundesliga, EFL Championship, Carabao Cup, FA Cup, UEFA Europa League and UEFA Europa Conference League, IHF and EHF handball and much more. This year, Viaplay will premiere at least 70 Viaplay Originals, and has long-term agreements with major Hollywood studios such as Sony and MGM.