Barcelona presents its 2030 Strategy: download the PDF here
The document that advances the tourism marketing strategy of the Barcelona destination from now to the horizon of the year 2030 was presented last week. Below you can download the dossier as a PDF.
The document has been prepared jointly with the City hallthe Chamber of Commerce and the deputation.
Work began in 2018, although the process was stopped by the pandemic.
“The Ultimate Purpose of the strategy is to improve the quality of life of the residents, as well as the positioning of the city and the competitiveness of the companies in the sector”, according to the institutions that have commissioned the strategic document.
Furthermore, “both the challenges and the proposals are once the variables that have occurred with Covid-19 have been incorporatedsuch as, for example, the revaluation of tourism assets associated with nature and outdoor activities, which are now among the preferences of travellers”.
Aerial view of Barcelona. Photo: Adobe Stock
visitor economy
The document also calls for “stop talking about the tourism sector and more than visitor economy,since in this way the traditional tourist perspective is broadened and sectors of activity that have not traditionally been considered as components of tourist activity are confirmed, and so that others, very important in the economy as a whole, until now very far away, are added. of tourism”.
On the other hand, the establishment of collaboration frameworks, association and even sponsorships between the different economic interest groups of the destination is “one of the structural bases” of the strategic document.
In short, the document explains, “as a destination committed to the SDGs, the tourism marketing vision for Destination Barcelona 2030 It consists of building, based on our founding attributes, a personalized experience for the visitor that reinforces us as a place worth living in, sustainable, responsible, resilient and digital”.
Ratings
According to the Tourism and Creative Industries Council of Barcelona City Council,Xavier Marc“The decentralization of tourism must go beyond the city. With the concept of Destination we want to collaborate in socially and economically cohesive the territory, develop new tourist imaginaries and contribute to qualify the jobs and the distribution of the income they generate” .
Xavier Marcé: “The decentralization of tourism must go beyond the city”.
In the opinion of abigail garridoDeputy for Tourism of the Barcelona Provincial Council, the tourism marketing strategy document “must be the guide that establishes how synergies are developed between the city and the counties of Barcelona”.
“From the Barcelona Provincial Council we are convinced of the indisputable attractiveness of the Barcelona brand for the thousands of travelers who arrive from all over the world, but we are also aware that the tourist offer of the Barcelona counties also enriches and enhances the city’s proposal Garrido added.
Abigail Garrido: “The tourist offer of the regions of Barcelona enriches and enhances the city’s proposal”
For its part, Edward Torrespresident of the Turisme de Barcelona consortium, “we must properly identify the tourism product and accompany companies so that they can do so in a joint effort between the public and private sectors”.
For this reason, he adds, “the document is a good starting point to work in the same direction, but we must think of mechanisms to ground the different measures or recommendations in reality in an environment where each municipality has its particularities”.
Eduard Torres: “The strategy will only work if we are capable of translating it into a product or an experience later”.
“This strategy will only work if we are capable of translating it into a product or an experience so that promotion and tourist product go hand in hand. For this reason, the effort of the private sector is essential and that it feels accompanied by public institutions”, concludes Torres.
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