GirodMédias reinforces its presence in Portugal – Meios & Publicidade
GirodMédias has just announced the acquisition of Espaço Exterior (advertising monoposts) and continues to grow in OOH in Portugal.
GirodMédias, the French multinational of O DOOH, has just announced and acquired Espaço Exterior and Publimpacto, leading companies in the advertising single-post sector in Portugal. After the success of the traditional acquisition of Mediachannel (Outdoors) and Extradireccional (commercial signage) in 2021, GirodMédias Portugal confirms its sustained growth, with the acquisition of two companies present for more than 25 years in the single-post market and with more than 300 advertising faces in its assets in Portugal.
“The two companies have the best and most emblematic positions in the main accesses and major highways in the country” says Jérémy Teixeira, Director of GirodMédias Portugal. As two pioneer companies, 25 years ago, they were chosen by the best local companies. We want to continue to be different, presenting premium and quality positions.
“Right now, one of our great fights is the fight against illegality. Structures without authorization do not exist” Jérém often the Teixeira sector, also says vice-president of the APE. Advertisers also play a key role when purchasing spaces, and there are more and more customers asking for licenses from attempts to award as campaigns. I believe this is a very beneficial advance for our sector. Renting an illegal billboard is renting an illegal house or shopping in an underground supermarket.
This acquisition integrates recognized in the growth GidMedias. It completes our offer and creates a remarkable added value for our customers.
At the moment we are present in all OOH media, from single-seaters, traditional outdoors, digital furniture, urban, commercial signage, in all regions of mainland Portugal and at the entrances of the main cities”, said the head of the company based in Odivelas in the district of Lisbon.
At the moment, GirodMedias is able to present multi-format proposals from the North to the South of the country and a great speed of response with a physical presence in the North, in the Center, in the Lisbon region and in the Algarve.
GirodMédias thus enters the top 5 of the main companies in the sector. It is a fantastic route that we have built during the last 9 years in Portugal. The company will complete 10 years of existence in early 2023.
There is still a long way to go to reach our goal, but every year we are growing, with serenity, with quality and humanity, internally and with our partners, customers and suppliers.
We want to continue to be a company of superior quality in our service provision, and therefore, there could not be a better incorporation than an Exterior Space and Publimpacto. To obtain a good order from the business, the former recipientM to order with Girodédias as a consultant
Our growth was only possible because we have a fantastic and dedicated team that takes care of the company
Environmental concern is very important within our company. We implement good practices to reduce our carbon footprint, ranging from the exploitation of objects, lighting advertising media with photovoltaic panels, eco-con panels, reuse of water… environmental impact.
The great challenge of the sector in Portugal had a big drop during the years but it recovered mainly in 2022, maintaining a growth forecast for 2023. Therefore, the Chambers and the Boards have a leading role. What is not bal in our appointment or Marquês Poço, with others in each roundabout the middle.
Organized and organized OOH and good creativity is recommended and part of being a very strong form of brands. We have over 3 million views per month, over 100,000 vehicles per day.
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