Portugal Fashion could end up due to lack of funding | portuguese fashion
The 51st edition of Portugal Fashion could be the last. The Porto fashion event could take place as early as 2023 due to lack of support, advancedthis sunday, the Newspaper, in a news confirmed by the organization through social networks. In recent years, according to a study carried out by the Catholic University of Porto, the event generated an impact of 45.4 million euros on Portuguese gross added value and was a support platform for national creators such as Alexandra Moura, Diogo Miranda , Hugo Costa, Marques’Almeida or Miguel Vieira.
This week’s event will start in 1995, until the end of 1995, until the 15th. This week’s event Fully assured by the event’s organization, the National Association of Young Entrepreneurs (ANJE)that I get around with the support of private financing.
However, they assure, in a statement to which the PUBLIC had access, “ANJE will not be able to repeat this effort, which could mean the end of Portugal Fashion and of all the work developed and investment already made by the country in recent years”. Before the pandemic, which put fashion events on hold or moved them to digital, the impact of the PF for the country surpassing ten million in each edition and generating around 400 jobs.
The community framework that finances the Portugal 2020 event has ended and Portugal2030 has not started so that the PF could compete. In the March edition of this year, the funds were already closed, as announced to PÚBLICO the director of the event, Mónica Neto, but they expected a new phase of support to begin. The negative answer reached ANJE only 30 days before the 51st edition takes place, ANJE regrets.
However, the organization has already asked for an “urgent” meeting with the Minister of Economy, but so far “no response”. Community funds have always been allocated to the PF event due to the country’s importance, but above all for promoting national fashion across borders at international fashion weeks, through fashion shows or participation in showrooms.
The connection to the industry is precisely what distinguishes the PF from its sister event, ModaLisboa ─ running until this Sunday. The event has export opportunities for textiles and new national companies. Recently, it brought in foreign investment with a partner with or with a view to diversifying the destination markets for Portuguese fashion, finding in Africa a new opportunity, not only for export, but also for African producers.
In other countries, such as Italy or France, where fashion weeks are of double importance, there are specific funds that support the sector and author fashion. In Portugal, for example, ModaLisboa is co-organized by the Lisbon City Council, which contributes 350 thousand euros to each edition.
Portugal Fashion is home to world-class designers, such as the duo Ernest W Baker and Marques’Almeida, both internationally recognized. Around here, Hugo de Costa from the creator in the past, like Susan Betten and Diogo Miranda