un nouveau lieu d’échanges sur la connaissance scientifique
In short, a new actor in the intellectual life of Bordeaux. “I would like, on my small scale, to help broaden the dissemination of scientific knowledge far beyond the university. I see it as a citizenship issue. Each scientific or technical innovation has an effect on our collective behavior. And alas, we are in a context where a lot of false information is circulating in this area”, summarizes Jean-François Trinquecoste.
AI, influencers…
Concretely, Iapsem will offer for this first year a cycle of monthly conferences, organized in collaboration with the IAE (school of management) and the National School of Cognitics.
First meeting on October 6, at 6 p.m., at the university center for management sciences, at La Bastide, for a conference by Jean-François Trinquecoste on the theme “Nature and usefulness of science”. Second meeting on November 3, devoted to artificial intelligence, with Benoît Leblanc, director of the school of cognitique and professor of artificial intelligence. “Influencer and Influencer Marketing: Danger, Opportunity or Fiction?” “, this will be the subject of the third conference, scheduled for December 8, with Éric Vernette, associate professor in management sciences and former president of the French Marketing Association (AFM).