Tillberg Design of Sweden: Leading architects for New Sun Princess
Tillberg Design of Sweden (TDoS) are the coordinating architects for a brand new generation of ships for Princess Cruises, starting with the Sun Princess due to sail in 2024.
In addition to designing several iconic key areas on board, TDoS has also led the development of the design identity for the new platform, according to a statement.
The ship’s architecture is light and transparent, the company said, with authentic and natural finishes and textures, and with a fresh touch of a relaxing coastal lifestyle.
The smooth, clean lines and design aesthetic have also been inspired by the Seawitch icon popularized in the original ‘Love Boat’ TV series.
Being the largest ship ever built in Italy, the first ship will be delivered in Monfalcone in early 2024, followed by the second in the spring of 2025. The first steel for the first of two cruise ships was recently cut at the Centro Servizi Navali in San Giorgio di Nogaro.
Fredrik Johansson, Partner & Executive Director, said: “We have had an extremely creative and innovative period of collaboration, working closely with Princess Cruises and the HAL Group to define what the Princess brand stands for today – and how it will evolve over a 15- 20 years. It’s a broader scope than designing ship interiors, which is fantastic in itself. It’s about helping to develop a very well-established and strong brand into something that will remain prosperous and relevant well into the future. It’s incredibly inspiring and a fantastic trust from one of the biggest players in our industry”.
Incidentally, Robert Tillberg designed the original “Love Boat” (or Pacific Princess), which, among many other ground-breaking features, contained the word’s first atrium on a ship.