NFL moves to TV4 Media in Sweden and Finland
The NFL has a new broadcast partner in Sweden and Finland.
The league has agreed on a new three-year broadcasting partnership with Telia’s TV4 Media in the two countries.
From 2025/26, TV4 will broadcast approximately 130 matches per season on pay TV channels C More and Sportkanalen with selected games broadcast on FTA channel TV12. The playoffs and Super Bowl will be broadcast across all three channels, with C More set to provide NFL RedZone coverage.
Johan Cederqvist, head of channels and rights at C More, said: “We are further sharpening the offer. Interest in the NFL has grown steadily in the Nordics and is a very strong television experience for all those interested in sports. The NFL is a giant in American television and it shows in the production.”
Laura Louisy, the NFL’s director of international business development and media, said: “The NFL is proud to have agreed a deal with C More, which means that both current and new fans in Sweden will be able to follow all the best of the NFL , the whole season.
“NFL interest in Sweden is growing rapidly and the collaboration with C More, which includes free TV broadcasts on TV12 every week during the regular season and also the Super Bowl on TV12, means that the biggest NFL games are available to a wider audience in Sweden than ever before.”
The rights had been held by Viaplay for the past five seasons in Sweden and Finland, and the broadcaster also recently lost its NFL rights in Denmark to TV2.