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Politics
Elections, how much parties spend on social media: Lega in the lead
Corriere della Sera has revised the data of Meta, the company in charge of the Facebook and Instagram platforms, relating to the period 3 August – 1 September. Matteo Salvini’s party paid 51 thousand euros. Brothers of Italy follow with 39 thousand euros and the Democratic Party at 35 thousand. The 5-star Movement, on the other hand, by choice, does not buy spaces
A few weeks from political elections of 25 Septemberthe parties are immersed in a lockout election campaign, including rallies, television appearances and statements on programs. An important part of communication obviously passes by social network and over the years this component has assumed more and more weight in the strategies to reach the voters. But how is the use of social platforms going in this round?
Corriere della Sera analyzed the data published by Halfthe controlling company Facebook and Instagram. Reworking what emerges from the “Ads Library”, considering only the period of time that from 3 August to 1 September, the party makes use of more than these two social networks. League by Matteo Salvini. Leagues place “they cost a little more than 51 thousand euros: 46,000 for the ‘Matteo Salvini’ page and 5,000 for the ‘Lega Salvini premier’ ”
In second place there is Brothers of Italy. Sponsorships in favor of Giorgia Meloni cost almost 39 thousand euros, of which 30 thousand for “Fratelli d’Italia”, 4,700 for “Giorgia Meloni” and 3,500 for the “FdI Camera” page. In third place is the Democratic partywith an outlay of 35 thousand euros