Red Bull Salzburg is already financially close to the maximum – football
In terms of sport, serial champion Salzburg is on the road to success, and economically he also draws lonely circles.
“We’ve reached flying heights by Austrian standards,” says managing director Stephan Reiter, whose club is slowly but surely scratching the ceiling in the small market.
“Huge leaps are no longer possible, but we’re working on improvements with fine adjustments,” said Reiter ahead of the CL game at Chelsea on Wednesday (9 p.m. in the morning). LIVE Ticker).
UEFA revenue already at 30 million euros
As always, the numbers will not be official until the end of the year, but Salzburg will probably once again be extremely successful. Transfer income and UEFA prize money (it’s already around 30 million euros this season) are the big chunks that guarantee the club good income year after year. With a few exceptions, the sold-out home games in the premier class.
Beyond that, of course, not much seems possible. The number of spectators at league home games is also in line with expectations with an average of 12,000 in the past season – behind Fanmagnet Rapid with around 15,000 they were also number two in the championship.
Salzburg can afford fair prices
“We are working on improvements with fine adjustments,” explains Reiter. “In the upper tier, we have activated additional capacities to be able to sell more season tickets. We are de facto sold out as far as sponsors and partners are concerned, there is a long waiting list in the VIP and Sky areas, you can see that above all when selling the jerseys, especially children’s and youth jerseys,” Reiter lists a few points.
They exercised restraint when it came to ticket prices: “We deliberately kept them family-friendly, only marginally by 2 to 4 percent. We left the kiosk prices the same.”
“Corona has left its mark on many clubs”
The club, which refrained from funding in favor of other clubs or sports, survived the Corona years unsurprisingly well. “I do believe that Corona has left its mark on many clubs,” notes Reiter. Given the excessive spending in England’s transfer summer, one should be careful.
“When it comes to transfer fees, we’re almost talking about two markets. And it looks like everything is the same in the Premier League. But you can already see that several transfer payments are being fixed and stretched out in order to not to jeopardize liquidity.”
The topic of energy costs is also on the agenda in Salzburg. “We are also dealing with rising energy and infrastructure costs, which have increased or even tripled in some cases,” emphasizes Reiter. “But we are trying to take action with several investments, for example in LED technology. Half of our Audi fleet is already electric.”
Text source: © APA
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