In Marseille, students encouraged to undertake
A new program is helping young people, especially from working-class neighborhoods, to become their own bosses.
In Marseille
The symbol is strong. It was at the Stade-Vélodrome, a unifying place par excellence, that the announcement of the launch of BIM, an acronym for Business in Marseille, was made on Friday, on the occasion of the back-to-school university of the Union patronale des Bouches-du-Rhone. The aim of this new training course, led by the Kedge Business School, Aix-Marseille University and the logistics company Hopps Group: to encourage more young people to take risks and set themselves up as bosses. “In France, 5% of students set up a business at the end of the university course against 15% in the United States”, analyzes Eric Sirven, in charge of entrepreneurship and sponsorship at Kedge. Researchers are working on this singularity. “We want to determine a typical profile of the student who can become a business leader”explains Charlie Barla, professor and director of the City of Innovation and Knowledge Aix-Marseille, which depends on the university. “We will even…