Sweden – 500,000 Grassroots App Landmark | Inside UEFA
“We are very happy about the reception of Min Fotboll. We wanted to elevate youth and grassroots football in Sweden, which is really our ‘core business’. The app has been adopted by users and clubs, which makes it a success for us,” says the FA’s general secretary, Håkan Sjöstrand.
Min Fotboll was created as a response to a market where a number of companies offered different services to manage sports matches and results. The market fragmented football clubs into different systems, many of which raised concerns about privacy and a lack of GDPR regulation.
Free to use for all clubs
Min Fotboll is integrated with the Swedish FA’s own competition database and is completely free to use for all clubs. All money a club earns in the app (for advertising, sponsorship or live stream subscriptions) stays with the club and within the football family.
– It is fantastic to have half a million Swedes already on board. The growth is steady, which shows the huge interest in youth and grassroots football. We are happy that we can finally show the beauty of what happens on the field all over the country every day, says Håkan Rossberg, the association’s Min Fotboll manager.
This article originally appeared in UEFA Direct 198