First official LEGO store opens in Portugal and is the “largest in Western Europe”
If you are a Lego fan, this news is for you: there is already an official Lego store in Portugal. The “largest store in Western Europe” opens its doors this Friday at the Colombo Shopping Center in Lisbon, following a partnership between the Lego Group and the Percassi Group.
According to information available on the official website of the shopping centera is located on the 0th floor and follows an innovative concept of “Retail“, that “physical and digital immersive game combination in store”. It is one of the first stores of the brand to follow this new model.
“As Lisbon is such a creative city, as soon as the opportunity to open this store in the Portuguese capital arose, we were incredibly happy, even more so in the year in which the brand celebrates its 90th anniversary.“, says Vincent Plane, manager of Lego Iberia, quoted by Business Journal.
Lego fans will find in the new exclusive collections store in Lisbon, they can create personalized minifigures or that piece that they are missing to finish their construction in Lego Pick a Brick Wall. It will also be possible to go behind the scenes of the brand’s design process and learn more about the famous construction cubes.
Lisbon now joins more than 800 Lego stores around the world.