ERP Portugal and Chicco team up for electrical replacement and help the planet – Marketeer
“Recycling has no history… but the Planet does!” is the motto of the initiative created by ERP Portugal, an entity that manages waste, electronics, kits and accumulators, in partnership with Chicco, to encourage the delivery of small electrical and electronic equipment at the end of life.
The initiative will take place in 29 Chicco stores during the month of September, and will be extended to more than a thousand day care centers and kindergartens that are part of the Eco-Schools programme. The objective is to raise awareness of the importance of recycling small waste electrical and electronic equipment (WEEE) that are still present in homes, promoting their delivery in exchange for benefits for consumers and to prove that it is a simple gesture, but decisive for the planet. .
Until the 28th of September, consumers can be part of this story by going to any Chicco store in Portugal and their small electrical and electronic equipment that no longer work. For each of the equipment hired, consumers can be discounted at the value of 10% of Chicco toys, which can be discounted on October 31st.
As far as daycare centers and gardens are concerned, the one that replaces the largest number of small R1s in December will be awarded a thousand euros in Chi products from Portugal. To the amount of the winning establishment, there is also the return on the use of shopping vouchers, in which Chicco offers one euro, in product, per disconnected voucher.
«Chicco is a reference brand and an integral part of the life of Portuguese families, who are also protagonists of this history, in which the fruits of this history can be valued, taking advantage of the possibility of virgin raw materials being valued. This is a very relevant partnership that carries an important and absolutely decisive message in terms of behavior change”, says Rosa Monforte, general manager of ERP Portugal, in a statement.