From Barcelona to Lugo to sell Galician products to “urbanites”
“In gastronomy I want to focus on the Lugo area, as it is also the power of the primary sector in Galicia, but the rest of the products will be from the entire community,” he argues. Currently, the entrepreneur is finalizing the details of the website to give it the official launch this fall.
As a connoisseur of the world of marketing, Vallverdú says that among the most cosmopolitan clients, the tendency to seek quality experiences stands out. Therefore, it will complement the store online with physical activities that take advantage of the “natural paradise” of Galicia. This will create a community between local producers and those foreign customers interested in Galicia. At the moment, the entrepreneur already sells the brand’s own products, in capes and sweatshirts, and broadcasts her day-to-day life on Instagram. This process is followed by almost 2,000 people, who already hope to be able to get hold of some of the select Galician articles.