economic time | Creative(er) trade fair success in Salzburg
Creative(er) trade fair success in Salzburg
Salzburg (Austria) Austria’s only trade fair for gift ideas, home accessories and lifestyle products exceeded the expectations of the exhibitors and the organiser.
Around 80 exhibitors and a total of over 100 represented brands from Germany and abroad presented a colorful assortment from different product areas from August 26th to 28th, 2022.
On a total area of 8,000m², 2,117 trade visitors from Austria and the resident countries: Germany, Switzerland and South Tyrol were welcomed by the exhibitors.
Already in Hall 1, which included the Chic & Alpine theme areas, trade visitors could marvel at regionally and sustainably produced souvenirs as well as original souvenirs. Numerous exhibitors present their lovingly designed items such as local schnapps, forged cow bells, jewelery and fashion accessories, regional natural care products, wood carvings and much more.
Halls 2 and 6 welcomed with a pleasant scent of sheep’s milk soap and dreamlike decorative elements. In addition to trends from the upcoming spring collection, a large variety of a selected product from the 2022 Christmas season and trendy inspiration for the year-round range attracted visitors. Professionals here could order a wealth of fashionable home accessories, wooden jewellery, lovingly designed stationery and creative gift ideas.
Successful side events
The first edition of the creative summer festival was also a complete success. With rocking live music and a delicious BBQ, people exchanged ideas and got in the mood for the rest of the trade fair weekend.
Both exhibitors and visitors took part in the two free city tours through the World Heritage Site of Salzburg’s old town on Saturday evening.
Positive mood among exhibitors
Across the bank, a man from the exhibitor side experienced the positive mood and satisfaction with the quality of the customers and the resulting results.
“We have been exhibiting at creativ salzburg again for a long time and our expectations were exceeded. The above-average order situation, both from existing customers and from many new customers, makes us positive to exhibit again next year and to expand our exhibition stand with a new element,” says Stefan Hanisch, Managing Director of Asima Ceramics GesmbH.
Hamid Yazdtschi, Managing Director of the GILDE Group, also agrees and is surprised by the number of new customers: “We were able to welcome significantly more customers than in the previous year and are amazed at the large number of new customers. The order quality increases the already existing sales success by double-digit percentages. We will definitely be exhibiting here in Salzburg again next year at Creativ and we are already looking forward to a trade fair event that will certainly continue to grow in August 2023!”
Lars Adler, Managing Director of HOFF-Interieur GmbH & Co KG: “We had a very successful trade fair – even better than before the pandemic – with increased average values from really relevant buyers. As the only trade fair in our industry in Austria, creativ is valued and needed by exhibitors and visitors. We look forward to the next edition in August 2023.”
Hans Lauterbach, Managing Director of Pfronten-Schmuck GmbH shares the opinion of his colleagues from the souvenir industry: “Sometimes wishes come true, this fair falls into this category. Although the date was sub-optimal for the souvenir branch, we were able to hear from discussions we had with colleagues that, surprisingly, there was a lively attendance on all three days by trade visitors who were mostly in a positive mood and eager to buy. The very positive mood allows us to look to the future with hope.”
Since 2021, creativ salzburg has been expanding Messezentrum Salzburg GmbH’s portfolio of events.
“To receive such positive feedback from exhibitors in the second year of the event is proof of the successful work of the team and gives us hope for the next edition of the trade fair in August 2023,” says Managing Director of Messezentrum Salzburg GmbH Alexander Kribus.
Save the date: creative salzburg 2023
Messezentrum Salzburg GmbH
Am Messezentrum 1, 5020 Salzburg
Austria
+43 662 2404-0