Bronson ouvre un bureau à Bordeaux – Image
The independent agency specializing in branding and packaging design opens its first regional office in Bordeaux. On the strength of its 17 years of experience and its forty employees, the Parisian agency has decided to put into practice the maxim “Think global, act local”. Bronson therefore set up a dedicated and complementary team (creative and consulting) in the Gironde capital to conquer new markets that are particularly close to his heart. ” We must take advantage of our skills in brand identity by providing a real offer with local players and, more generally, to shine in the Great West. It may seem obvious, but through this arrival, Bronson wants to be close to its customers and future Bordeaux customers and their projects.“explains Valérie Cohen, general manager of the agency, who will be on the trip very soon. Alongside her in the Bordeaux adventure, Nicolas Laffaires, creative director, confirms this vision when he has just packed his bags in the Gironde city”our installation in Bordeaux does not result from a sudden nomadic desire for telework but from an operational anchorage in the metropolis. Through various projects that we have carried out with customers in the regions, such as the redesign of the product ranges and graphic identity of Mix Buffet in Brittany, of Colomba in Corsica, the creation of a Veuve Clicquot box in Champagne or again the collector’s edition of a bottle of Martell in Cognac, it seems to us totally appropriate to immerse ourselves in the local context to take the hens from the field and offer an ever fairer and more faithful experience“. Referent in the world of beauty, Bronson is also illustrated in the food and spirits poles. Fine mouth, the agency therefore takes contact with Bordeaux actors in particular to offer them creative, desirable and always responsible gestures. And for good reason, the CSR commitment is an integral part of Bronson’s approach, freshly awarded the Ecovadis Gold medal, which also targets the market of start-ups and local SMEs.