Dès le 1er septembre 2022, le contenu des boîtes aux lettres devrait changer à Bordeaux
By Writing Bordeaux
Published on
From 1uh September 2022, the distribution of advertising leaflets in the mail boxes serums banned in Bordeauxexcept express consent displayed by means of a sticker “Yes ad”.
This three-year long experimentcarried out in 15 candidate French local authorities, is part of article 21 of the “Climate and Resilience” law and screw to orient towards “more responsible advertising”.
25 kilos of flyers per household each year
In fact, 894,000 tons of unaddressed advertising material (IPSA) were distributed in 2019, a significant part of which was thrown away without being read. The objective with this new national system is to reduce the 25 kilos of IPSA that a household receives on average each year.
According to a study by ADEME, 70% of respondents say they are very open to having a reverse system to stop pubs being tested and applied in their municipality.
Concretely, the “Stop Pub” sticker will disappear definitively in these test communities (since the ban will be generalized) and will be replaced by the “Yes Pub” sticker on the mailboxes of individuals, companies or associations who still wish to receive them. .
A handwritten note to receive from the pub
“Like the “Stop Pub”, the “Yes Pub” does not concern either the information documents of the communities, nor the political or religious communication, nor the advertising printed matter corresponding by name”, specifies the town hall of Bordeaux.
The free sticker is available to Bordeaux residents wishing to continue to receive them. They are available in district town halls, town hall and municipal city.
In addition, the handwritten mentions “Yes Pub”, “printed advertising accepted” or obvious equivalent mentions are also authorized.
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