Brita Portugal turnover rises 7% to 1.8 million euros in 2021 – Observer
Brita Portugal had a turnover of 1.8 million euros in 2021, 7.37% more than in the previous year, a value driven by the strategy planned during the pandemic.
The invoicing of Brita, one of the leading specialists in the optimization and individualization of global drinking water, invoicing a new record for 2020. In Portugal, the invoicing increased in 2020. of euros”, indicated, in a statement, the brand.
The total turnover of the group, which has 30 branches and five production and distribution centers in 70 countries, amounted to 656 million euros, a 6.3% rise compared to the previous year.
Among the group’s markets, the first three continue to be occupied by Germany, China and Great Britain.
The company as one of the main reasons bets on the strategy developed during the pandemic of Covid-19, which boosted the use of the brand’s products.
Added to this is the sustainable trend and the use of alternatives to plastic.
By segment, 75% of the group’s total sales relate to the range of consumer products (491 million euros).
The professional segment, on the other hand, due to the Covid-1 pandemic, represented 25% of total sales.
As is known in the previous year, in the markets of Germany, the United Kingdom and Switzerland, they led this segment.
In 2020, 82% of the group’s total invoice was invoiced outside Germany.
By 2025, Brita wants to reduce the proportion of virgin plastic by 30% in its main products.
For the new products, which will be produced in the next two years, for example, a plastic of biological origin will be used. In addition, less and less wrapping material will be used and, from 2025, the packaging of new products will be reusable”, he added.
With regard to protection, company options will be released and gradually offset from 2023.