Turismo Centro de Portugal wants 2023 better than 2019 – Coimbra News
The regional entity Turismo Centro de Portugal (TCP) aims that in 2023 the region will grow in tourist demand and exceed the results of 2019, its president said today.
TCP met today at the General Assembly, in Pombal, Coimbra and, among other matters, questions the Activities Plan and Budget for the next year.
According to the president of the TPC, Pedro Machado, for 2023 that entity has as a “great aspiration” that the region will pass “the threshold of 7.1 million overnight stays” in 2019.
“Data for 2022, to date, point to a growth in the number of overnight stays, number of guests and revenue. Banco de Portugal estimates that Portugal could reach 104% in 2022 compared to the net result of 2019. And, therefore, we have these two main objectives: to increase the number of overnight stays, of nights, but, at the same time, to increase the number of revenues, without losing companies”, said Pedro Machado to the Lusa agency.
He referred that it is fundamental, when looking to stabilize and structure new products and create new tourist offers, that there are no companies that are active and, if possible, that the region can be an attractive destination for the creation of new companies, leveraged on new products such as digital nomads, ecotourism and wine tourism.
Pedro Machado said that the General Assembly today “was concerned with approving 3 major strategies out of 20 of commitment: recovering growth and consumer confidence; fulfill an agenda for sustainability that allows for the mitigation of climate change, but at the same time making the Center of Portugal an increasingly competitive destination, namely through an agenda for the creation of the Sustainable Center of Portugal; and a third line focused on the idea of territorial structure, organizing new products, the entire territory”.
“This strategy was unanimously approved, namely our Activities and Budget Plan. And that is what we will seek to do in 2023, which is to continue this path of recovery of the national market and, in particular, of the bet on the various international markets”, declared.
Another “important concern” for TCP is the attraction of large regional or international events, “what a great tourist attraction on the tourist agenda”, said Pedro Mach.
At today’s General Assembly, which took place at Teatro Cine de Pombal and was led by Leopoldo Rodrigues, president of the municipality of Castelo Branco, and secretariat by Francisco Veiga, vice-president of the Chamber of Coimbra, Pedro Machado, informed the partners that Turismo Centro de Portugal is the national destination of BTL – Lisbon Tourism Board 2023, a distinction that he said was “a high point” in the entity’s strategy.
In the initiative of the Regional Ecotourism Program of the Central Region of Portugal.
“This is a project that is in the stakeholder recruitment phase. The program aims to systematize successful cases and good practices in structuring ecotourism, as well as identifying the main tourist attractions at this level”, according to that entity.
The adhesion to TCP Landscape Art Fest – Laboratory for Integrated Art Management was also approved.