L7 Entertainment goes live in Sweden, run by GiG
L7 Entertainment has, via its brand Lucky Days, gone live in Sweden after government approval, driven by GiG’s award-winning platform.
Even though it already exists in Sweden, today’s announcing trend follows that operators trust that GiG will help them launch in new markets. With the support of a wealth of experience, the available solutions provide opportunities for brands to expand through an existing broadly regulated offering. There are currently thirteen supported markets, the Canadian province of Ontario has joined that list most recently, with the US states of New Jersey and Pennsylvania expected to join them soon.
Sweden, especially from an online casino perspective, has continued to grow after regulation. According to H2 game data, sales in this vertical actually grew by 17% between 2020 and 2021, and predict a similar growth compared to the previous year in the foreseeable future. The driving factors behind this confidence are the combination of a safer environment for players that controls an increase in revenue on land.
Martin Collins, Head of Sales and Business Development at GiG, said: “At GiG, we are proud to be the chosen platform for regulated markets. We have been active in Sweden from day one and continue to serve the market on behalf of many of our customers. The addition of Lucky Days further expands our footprint and highlights the ever-growing trend of embracing regulation and delivering a safer, more compelling experience for the customer. ”
A spokesperson for L7 said: “After working on this project for a long time, it has finally gone through and we are happy that we have the license for the summer. This would not be possible without the hard work done by both GiG and the L7 team and serves as a good proof of the cooperation between the two companies. “