[Bordeaux] Expo de Yann Arthus-Bertrand, ode à l’âme vigneronne – [Bordeaux] Expo de Yann Arthus-Bertrand, ode à l’âme vigneronne
A magnificent exhibition of shots by the famous photographer can be discovered for free.t in the gardens of the Cité du Vin until September 30, 2022. A moving dive into the heart of the winegrowers of the Blaye Côtes de Bordeaux appellation.
From Bordeaux, we often retain only the most prestigious castles in the Médoc or on the right bank. However, the vast majority of properties are small, can most often be managed on a family basis by passionate women and men who remain in the shadows. They too are writing the history of Bordeaux wines every day, having become aware of the importance of the ecological challenges of the years to come. For example, the winegrowers and winegrowers of Blaye Côtes de Bordeaux already have 85% of their vineyards labeled with an environmental approach. A crucial point that marked Yann Arthus-Bertrand. A world-famous photographer, this tireless environmental activist is also founding President of the Good Planet Foundation, which “ deploy various awareness and field programs in favor of ecology and living together “.
The human behind the label
This photographic exhibition is therefore above all a meeting and the desire to celebrate the human. And a real adventure since a real photo studio was set up for 3 days in the vineyard. 70 winegrowers and winegrowers got ready for the game, all posing in front of an earth-colored canvas, some alone, others with their families or even with their teams. And each time, a particular emotion, a nod to the ancestors, an intergenerational link, knowing glances. And always the pride of doing this hard, demanding but above all passion job. A great way to highlight all these anonymous men and women of the land who bring life to the Bordeaux vineyards every day and contribute in their own way to the influence of this intangible French heritage.